Winning the Cookie Wars: Bennett Maxwell’s Playbook for Growth and Resilience
Surviving a lawsuit, scaling a franchise, and losing 125 pounds all pointed Bennett Maxwell toward one surprising realization: his nervous system had more influence than he ever imagined. Bennett joins Alex Raymond to talk through the chaos and clarity that came with building Dirty Dough. When Crumble, a billion-dollar competitor, sued him over sprinkles and […]
