Erin Weed: Telling Your Authentic Story

“The biggest mistake people make is that they’re not themselves,” says today’s guest authenticity expert Erin Weed. Using a process she created called “The Dig,” Erin helps entrepreneurs and thought leaders discover and cultivate their most authentic selves in order to most effectively communicate with their audiences. Through a series of questions, she helps her clients discover their message on both the macro and micro levels, the ‘why’ behind the ‘how,’ so that they can clearly, confidently and concisely deliver their singular message to the world in a way that makes audiences sit up, listen, engage and trust. On today’s episode of Conscious Entrepreneur, Erin talks to host Alex Raymond about getting to the head/heart core and the biggest mistakes most leaders make with their messaging. Drawing from her own experience in founding a personal safety and self-defense company Girls Fight Back, she’ll share how you can get started on your own process of discovering your true self and the unique story you have to share with the world. 

People are craving human connection beyond the facts and figures. We all have three core truths running within us at the same time, Erin says. She reveals what these truths are, what they mean, and how to plug into all three to begin expressing your fullest, most honest and most genuine self. 

The journey to the core isn’t an easy one, but where entrepreneurs lead, the rest of the world tends to follow. 


  • “Things started to shift over time, where audiences started appreciating the polish and the perfect less and they started craving the authenticity and the realness more.” (3:41 | Erin Weed)
  • “I just think it’s our responsibility to be communicating our truth. It’s not up to other people to be mind readers or heart readers or gut readers. We have to, as conscious leaders, one of the things that I feel really passionate about is encouraging conscious leaders and entrepreneurs to be the ones to go first. To be willing to go into maybe the more uncomfortable of the three dimensions of your truth.” (9:32 | Erin Weed) 
  • “There are all these different bypasses to get to the truth, based on how a person is wired and what’s important to them.” (14:04 | Erin Weed)
  • “I realized I would create the best talks of my life when I was simply telling a story, and then finding the bigger meaning in the story so that everyone else in the room could get something from what I just shared.” (16:16 | Erin Weed) 
  • “A lot of people don’t like their dig words because it’s your biggest life lesson, it is your path, and sometimes we can be very resentful of what we’ve been dealt. But I’d like to believe, on some spiritual level, that we picked it for ourselves for a very big reason.” (28:28 | Erin Weed) 
  • “One of the things that holds conscious entrepreneurs back is we do not know or accept the fact of how unique, special and needed our voices are.” (32:49 | Erin Weed)


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