Justin Nassiri: Personal Branding for Conscious Leaders

Why do the most thoughtful leaders hesitate to share their stories online? Justin Nassiri, the founder and CEO of Executive Presence, believes those voices are exactly what the world needs. In this episode, Justin joins Alex Raymond to break down how leaders can use LinkedIn to build authentic personal brands that amplify trust and authority without losing their true selves.

From navigating discomfort with social media to creating content that genuinely reflects your voice, Justin shares strategies for standing out in the noisy world of online platforms. He explains why personal branding should be more about creating meaningful connections and making your expertise visible to those who need it most.

If you’re an entrepreneur who’s looking to build a genuine presence on social media, join Alex and Justin as they share tips on creating and repurposing content, and staying consistent with your message.

Quotes

“The people listening who are least interested in [establishing a personal brand], the world probably needs to hear from them the most.” (03:29 | Justin Nassiri)
“Authenticity sells. And I think that, when I work with a CEO, oftentimes they’re like, ‘Who do I need to be? I’m all of these things, but who do I need to be online?’ And my kind of biased reaction is, ‘We need to present you in the highest fidelity possible online.’” (08:25 | Justin Nassiri)
“When that one person has the courage to be vulnerable, almost all the heads around the room nod like, ‘Oh yeah, I know that.’ It’s almost like this person having the courage to voice something has put a name on something everyone else is feeling, but now it’s out there, so it’s almost like a sense of relief, and then that person sharing realizes they’re not alone and it creates connection.” (10:03 | Justin Nassiri)
“You can’t, in the long term, build a personal brand or reputation or executive brand that is in conflict with who you are. I think eventually the truth will come out.” (13:15 | Justin Nassiri)
“If you reveal what’s important to you, if you talk about the things that you know and where you’re an authority, you actually have experience, or more importantly, you just share your own experience like, ‘Hey, I made a mistake in my first company with this. I really regret it but here’s what I learned, I hope you benefit as well.’ That’s just a way of giving visibility into why you do the things that you do and what you know about where your expertise is.” (13:46 | Justin Nassiri)

Links

Connect with Justin Nassiri:

LinkedIn: https://www.linkedin.com/in/justinnassiri/